RESEARCHING TARGET INVESTORS

Understanding international investors is essential for the success of the “Invest in Croatia” program. 385 Real Estate d.o.o. conducts research to identify trends, segment investors, and tailor marketing strategies accordingly.

Study International Property Purchase Trends

We analyze property purchase trends from Canada, the United States, and Australia, evaluating where these investors are active in Europe and what types of real estate they prefer. This data informs our offerings, ensuring they meet investor demand.

Identify Investment Segments

Investors are categorized based on their goals:

• Vacation Home Buyers: Seeking personal-use properties with rental income potential.

• Income-Generating Property Investors: Focused on properties with high rental yields in tourism areas.

• Long-Term Capital Growth Seekers: Interested in emerging regions for long-term appreciation.

• Luxury Buyers: High-net-worth individuals seeking exclusive properties.

Analyze Investment Motivations

We focus on key motivations driving international property investments, including diversification, ROI, lifestyle appeal, and tax benefits. Understanding these motivations allows us to craft tailored marketing messages for each investor segment.